Evaluation of Research

I think that the most valuable research that i was given was my focus group and the questionnaire i think that this is because it gave me the bigger picture from the advert not just the media shot and overall look which limited my use on the advert. The focus group said that the advert appeared to adult for them as the target audience. I think that although this is useful advice no one could explain or tell me why the advert seemed adult and how to change it. This is also reflected in my focus group and once again although didn't know how to change it to there age more the did say that it sounded scripted and that it wasn't natural.

I think that this although I dont agree with the comments I feel that they are fair and therefore I should rethink the adverts overall look and should make a questionnaire again for before I start to think about filming the advert meaning that the audience feel that it targets them better than if i was to just ask reviews from people.

My adverts focus group worked very well because it meant that they were able to discuss the advert and pick things up that maybe will help me to make the advert better then it was before also i think that the use of discussion in the focus group meant that if one person saw a chance to improve a section but they do not know particularlly how to put it inot the words or images others may be able to understand what they are saying and help us to do so rather than just two people trying to understand the advert part.

Another reason why the focus group is better then a one-to-one conversation about the advert is because people can be more comfortable if they are surrounded by others as well as if one of the one-to-one talk was me as the adverts creator then it could be that i simply disregard that review as a mis-understanding of the adverts which can happen when you have a clear image of the advert and the others don't. In a focus group the presenter cannot say this if more then one person out of four says the same thing this means that the advert hasn't worked in the correct way which you wanted it to and therefore means that the advert should either be rethought or needs a few more shots or dialogue to make the advert understandable and appealing to the target audience.