Market research

when carrying out my market research i discovered that the only golf academy around the London area which is open to school pupils is Merrist Wood Golf Course which has a academy open ti all people within the ages that Glenthorne High School's golf academy appeals to. This therefore means that Merrist Wood Golf Course is a likely competitor for the golf academy and the pupils it wants to attract.

Merrist wood golf course attracts customers through the use of flyers and bringing the academy up when people play at Merrist wood and online although they do not use TV or RADIO advertising this therefore means that Glenthorne will be able to appeal to a wider range of pupils and golfers to come to the academy.

With Glenthorne using TV advertisement and the other golf academies not using such a wide range of attractive styles to interest people in the academy most of the possible pupils will go to the academy which they most like because they are more widely known through the use of the advert. Although this is the only similar course to Glenthorne's academy for golf there are others which are residential full time courses such as James Andrews Golf School. These schools are much better equipped and therefore more costly. However, Glenthorne has a golf academy which allows pupils to study golf and other subjects at the same time this means that the pupils may find Glenthorne a more realistic preposition and James Andrews Golf School to specialized even if golf is just a hobby for them.  

All the websites Ive seen advertise with very little amount of videos and images. When they promote the academies they use images of the facilities and the professionals but not of any of the course and rely on the writing to incise people to join the academy this is OK for adults and younger adults although this is works fairly well as they still get a number of replies from the pupils which have an interest in the sport and the academy.  

On the flyer like in my advert it shows people playing golf and people the location details such as where the academy is held in my case this is Horton Park Golf Club this is accompanied by  information surrounding the times and dates this once again is to show the applicants the times of the academy and the correct days. Without this information the academy would not happen. The colors of the flyers and my advert are also very important because they attract or repel people from certain things such as academies and the information, although at the same time the colors cannot be different from nature because it would do two things to the viewer or applicant one of which is make it seem UN-educational and the second thing is it make the flyer just appear weird and would attract attention for the wrong reasons.