Questionnaire results and EVALUATION

This graph is showing all the answers that i got given from people that took my questionnaire this allows me to understand what needs changing and what worked well a lot better. I used multiple questions and the advert to make these questions to make the ultimate response needed to make the advert better. As the responses show the advert appeared to adult for them as the target audience. I think that although this is useful advice no one could explain or tell me why the advert seemed adult and how to change it. This is also reflected in my focus group and once again although didn't know how to change it to there age more the did say that it sounded scripted and that it wasn't natural.

These graphs show what percentage of the people that answered various answers on the multiple choice questions for instance the first question i asked was did they enjoy the advert over 50% of people said no with half of these people saying that the advert was too adult for them and the target audience.

 

In the evaluation stage of the advert I as well as a focus group that was shown my advert and then gave comments on it to help me understand the pitiful's and the strengths in my advert and therefore allows me to make a more effective advert and appeal to the audience more. As well as this I made a questionnaire which I handed to 20 different people and asked them to fill out after they watched the advert to make truthful answers so that like the focus group I can make a better advert that appeals to the target audience better making it more effective. In the answers from the focus group and the questionnaires i found that the same things kept coming up in the changes and if it linked with the viewer with the people saying it sounded really scripted and that the target audience for this advert felt more adult like the parents of the pupils instead of the actual academy students.

I think that this although I dont agree with the comments is fair and therefore I should rethink the adverts overall look and should make a questionnaire again for before I start to think about filming the advert meaning that the audience feel that it targets them better than if i was to just ask reviews from people.