Production research

In my production research i discovered that the more professional cameras were cheaper in a large bundle pack including tripods, camera and different filters for this reason i decided to choose the canon XF305 HD camera which meant that the camera hire and equipment could be kept at a low cost and the advert made relatively cheaply. Some of the prices are listed below.

I also found that this website would help me to pay because rather than paying up front the hire company gives a second payment option unlike most other websites and hire companies. This payment method says that the deposit of 50% total cost is payed up front (non-refundable) and the rest can be payed when the equipment is returned with no overdue fees.

This camera works well because it is small and compact making it easier to carry around film with quicker saving much time and money in the editing and filming stages. The camera has a simple slide on tripod although it is very heavy duty making it harder to be knocked over by strong winds and if really bad can be pegged to the ground making it more stable. All these additions therefore i feel that the risk of equipment being damaged is dramatically reduced.

All this equipment and insurance will be carried out through the website http://www.hireacamera.com/camcorders/detail.asp?model=629 and the cameras will mean that the advert is made relatively cheaply.

Market research

when carrying out my market research i discovered that the only golf academy around the London area which is open to school pupils is Merrist Wood Golf Course which has a academy open ti all people within the ages that Glenthorne High School's golf academy appeals to. This therefore means that Merrist Wood Golf Course is a likely competitor for the golf academy and the pupils it wants to attract.

Merrist wood golf course attracts customers through the use of flyers and bringing the academy up when people play at Merrist wood and online although they do not use TV or RADIO advertising this therefore means that Glenthorne will be able to appeal to a wider range of pupils and golfers to come to the academy.

With Glenthorne using TV advertisement and the other golf academies not using such a wide range of attractive styles to interest people in the academy most of the possible pupils will go to the academy which they most like because they are more widely known through the use of the advert. Although this is the only similar course to Glenthorne's academy for golf there are others which are residential full time courses such as James Andrews Golf School. These schools are much better equipped and therefore more costly. However, Glenthorne has a golf academy which allows pupils to study golf and other subjects at the same time this means that the pupils may find Glenthorne a more realistic preposition and James Andrews Golf School to specialized even if golf is just a hobby for them.  

All the websites Ive seen advertise with very little amount of videos and images. When they promote the academies they use images of the facilities and the professionals but not of any of the course and rely on the writing to incise people to join the academy this is OK for adults and younger adults although this is works fairly well as they still get a number of replies from the pupils which have an interest in the sport and the academy.  

On the flyer like in my advert it shows people playing golf and people the location details such as where the academy is held in my case this is Horton Park Golf Club this is accompanied by  information surrounding the times and dates this once again is to show the applicants the times of the academy and the correct days. Without this information the academy would not happen. The colors of the flyers and my advert are also very important because they attract or repel people from certain things such as academies and the information, although at the same time the colors cannot be different from nature because it would do two things to the viewer or applicant one of which is make it seem UN-educational and the second thing is it make the flyer just appear weird and would attract attention for the wrong reasons.

Music video Treatment

Treatment

Music Video concept

Music Video Concept

Location visit

Proposal music video

Proposal

Unit 54 C2 report

SHRED and LOCK Logo Essay

Directing the music video

http://picasion.com/i/1VdE1/

I used my script along with my storyboards to make my filming process easier in the music video this meant that while i was organizing people we could move to the filming stage very quickly and manage to move the filming process along without wasting time.

Using my planning documents helped me to arrange shots in the mise-en-scene to make it look and feel the way i intended when i started to make this music video i found that having the storyboards with me while i filmed helped me to move through shots quicker and more easily then if i had to just remember them it also allowed me to see where there should be some added shots to make the music video a lot more engaging and where the falls are in the music video.

Below is a gif of me using my planning documents to direct the actors and singer.

Conexcast coffee document

Joshua Churchill

Advert presentation pitch

Skills test photoshop

Here is my sheet for my photoshop skills test

List of props costumes and make-up

For my music video i will need props and costumes make-up will done by the actors themselves using there own direction.

Some Props which will be needed include-
- Drums
- Keyboard
- Keyboard stand
- microphone
- Stand

These will make the video more convincing to the audience and a more professional look. I will also need a list of costumes which will include.

-A shirt for the drummer, trousers and a necklace of some kind to give him the drummer appearance.

- The singer will wear a multitude of costumes which will change during most scenes like a professional music video

Risk assesment

Risk Assessment

location visit details

Location Visit Sheet

Proposal for music video

Proposal

Evaluation of Research

I think that the most valuable research that i was given was my focus group and the questionnaire i think that this is because it gave me the bigger picture from the advert not just the media shot and overall look which limited my use on the advert. The focus group said that the advert appeared to adult for them as the target audience. I think that although this is useful advice no one could explain or tell me why the advert seemed adult and how to change it. This is also reflected in my focus group and once again although didn't know how to change it to there age more the did say that it sounded scripted and that it wasn't natural.

I think that this although I dont agree with the comments I feel that they are fair and therefore I should rethink the adverts overall look and should make a questionnaire again for before I start to think about filming the advert meaning that the audience feel that it targets them better than if i was to just ask reviews from people.

My adverts focus group worked very well because it meant that they were able to discuss the advert and pick things up that maybe will help me to make the advert better then it was before also i think that the use of discussion in the focus group meant that if one person saw a chance to improve a section but they do not know particularlly how to put it inot the words or images others may be able to understand what they are saying and help us to do so rather than just two people trying to understand the advert part.

Another reason why the focus group is better then a one-to-one conversation about the advert is because people can be more comfortable if they are surrounded by others as well as if one of the one-to-one talk was me as the adverts creator then it could be that i simply disregard that review as a mis-understanding of the adverts which can happen when you have a clear image of the advert and the others don't. In a focus group the presenter cannot say this if more then one person out of four says the same thing this means that the advert hasn't worked in the correct way which you wanted it to and therefore means that the advert should either be rethought or needs a few more shots or dialogue to make the advert understandable and appealing to the target audience.