In this idea we see that the character in the advert his hitting various shots at a hole and getting all of them without fail to go in at some way or another. Until he reaches another hole in the course which when he hits the ball his caddy turns to him and says that the ball has missed the hole. The player turns and tells the caddy do you really think so. The caddy then looks confused and we cut to a different golf course (crazy golf course) which has a family playing golf in it and the ball then hits the hole and the family turns around and looks for someone that may have thrown it we then cut to the golf course with some voice overs.
In this advert there are 2 men playing a round of golf on the 18th hole and they both miss a shot whereas one goes and knocks over a mans coffee cup they both turn to each other and then start taking pot shots at all sorts of object trying to hit the smallest things in the most obscurest of ways until they start to move off and one man notices his bag on the floor with a golf ball in it they both turn and laugh and continue on their round and walk off. In all three of these adverts the message i want to relay is that the golf academy can be a fun and educational course to be part of and that the same course is open to both men and women in the hope that it will make some females join the course making the game less of a mens sport and more mixed. Similarly for all three the target audience will be year 11's going into year 12's because this is when the academy starts and the age therefore will be 17 to 18 year olds. The content will include shots about the facilities in the golf academy and the teaching involved including the use of humour to make the target audience realise that although there is some hard educational parts to the academy then it can be fun and engaging to the participants. The style for the first advert will be educational with slight humour. The second advert will be a more cheesy advert using before and after styles and thirdly the third advert will use humour as well but depend on it more then the first.
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