Monday, 5 December 2011

design and purpose of TV idents

The design of idents are dependable on the channel for instance the channel DAVE has a funny twist on child like activities for instance 'Cowboys and Indians' where the ident is of 5-6 people playing cowboys and indians around a English state manner and there was also the DAVE idents twist because rather then the cowboys being on horses they were riding on a zebra and this is designed to make the target audience ,of 16-44 year old men, laugh or giggle at the least. On average a TV channel ident lasts about 30 seconds and these 30 seconds show up between TV channel programs and has one main purpose which is to promote the TV channel shown below on one of the DAVE idents.


It is the same for all the TV idents are similar because they all show us the TV channels name and last roughly the same amount of time. Furthermore they come on at the same time between two TV programs and this is used to fill gaps in the broadcasts of the channel usually overlapped with sound or a voice over for the coming programs over that time of day.

E4 uses a different way to influence TV watchers to watch their shows as seen in these photographs because their idents are very loose and crazy with no clear reason behind it apar from showing the TV channels name because it looks like someone took an ordinary place such as a house or a barn then gave a 5 year old the will to do whatever they wanted with it because idents such as the BBC are very formal and almost normal but E4's attract audiences by being out of the ordinary.



E4 also holds competitions for the public and this interacts with the public making the channel even more successful because it means that the public may decide to watch the TV channel to see what the current TV idents are like. Not all the idents that are created are put up as they leave after being made some must be shrunken down to fit between adverts and other TV channels this means that often we dont always see the entire ident and this could mean that we only see the beginning of idents just the logo of the channel to still make purpose of the ident.