'Look' advert

What I had to do to create this ten second clip/montage was take 50 or more photos that we imported into iphoto then transported to the imovie when we then made the film fit the music which we got from Youtube and extracted the music from the video. Although we managed to put the images in time with the song and the 'new look' at the end we were unable to rotate the images to the correct angle or size so this could be an area of improvment.

The producer of the original montage for Look magazine would have to have got the images from the magazine or take them him/herself this would cost more money then if he/she got the images given to them as they would need the equipment for photos to be taken.

10 Shot Story

Telling stories

 This picture above is a eye line match shot as we are seeing what the lady in the shot is seeing this gives us a little amount of background so we can see where in the room he is compared to the lady from the previous shot. This shot is strange because although we see what she is looking at we don't see the image of him very well as the lighting in the room is quite dim. Also the placement of the man in the doorway or the door itself is placed in the centre of the shot this is also known as the rule of three where the director has put the camera in the position that the person or object they want us to look at is in the centre of the screen if they wanted us to see the door with him to one side then he would be further to the right or left.

 This shot is a match action shot because the camera is focused on the cards and not the people although the shot gives a small amount of the people in the shot and what they are doing in this case talking around a table while the cards are being dealt. Although the lighting in each shot is the same this shot makes the table stand out more because of the red layer on it for the cards this therefore highlights he cards before the camera even starts to zoom in at the cards. The camera zooms at the cards as the shot changes this is a cut where there are various ways this was chosen because it highlights the cards.

 This shot is a montage shot because the shots are all put together with no use of time or chronlogical order this therefore gives a lot of images in a small amount of time and tells us what is a normal day for the people in the montage shot.

 This shot is a montage shot because the shots are all put together with no use of time or chronlogical order this therefore gives a lot of images in a small amount of time and tells us what is a normal day for the people in the montage shot.

 This shot is a montage shot because the shots are all put together with no use of time or chronological
order this therefore gives a lot of images in a small amount of time and tells us what is a normal day for the people in the montage shot.

 This shot is a shot reverse shot because the people involved are having a conversation this way we see the people that are talking t the particular time.

This shot is the same as the one above and both of these are using the 180 degree rule that if you film a conversation the people involved have a line drawn imaginatively between their heads and the camera can only move on one side of the line otherwise the camera seems to make the characters switch places.

WWW.EBI's

www:The film and the titles are linked together well no jump or cuts

www:The title looks like it was from a real movie

ebi:It didnt have to ask to much from teachers and tried to work out the problem myself.

ebi:the film was less jumpy and the colour of the names were better